The effect of proactive guidance, diversity and need-based personalization on platform users’ activity: evidence from a field experiment

Additional Metadata
Keywords	personalization, email, experiment, diversity, guidance, platform
Thesis Advisor	Tsekouras, D., Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/45628
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schenk, Inge. (2018). The effect of proactive guidance, diversity and need-based personalization on platform users’ activity: evidence from a field experiment. In Business Information Management.http://hdl.handle.net/2105/45628

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