How will the use of augmented reality (AR) influence the product representation process and thus motivate the consumer to purchase in a B2C online market?

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Keywords	Augmented Reality, Product Representation, Purchase Intention
Thesis Advisor	Yang, Sheng Yun (Annie), Aertsen, Paul
Persistent URL	hdl.handle.net/2105/45635
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vlaicu, Alexandra-Maria. (2018, July 26). How will the use of augmented reality (AR) influence the product representation process and thus motivate the consumer to purchase in a B2C online market?. Business Information Management. Retrieved from http://hdl.handle.net/2105/45635

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