How will the use of augmented reality (AR) influence the product representation process and thus motivate the consumer to purchase in a B2C online market?

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Keywords	Augmented Reality, Product Representation, Purchase Intention
Thesis Advisor	Yang, Sheng Yun (Annie), Aertsen, Paul
Persistent URL	hdl.handle.net/2105/45635
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vlaicu, Alexandra-Maria. (2018). How will the use of augmented reality (AR) influence the product representation process and thus motivate the consumer to purchase in a B2C online market?. In Business Information Management.http://hdl.handle.net/2105/45635

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