How does participating in product design crowdsourcing competitions affect willingness-to-pay and brand loyalty?

Additional Metadata
Keywords	Crowdsourcing, Crowdsourcing competition, Participation, New product development, Innovation, Marketing, Branding
Thesis Advisor	Boons, Mark, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/45639
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Korn, Georgina. (2018, July 26). How does participating in product design crowdsourcing competitions affect willingness-to-pay and brand loyalty?. Business Information Management. Retrieved from http://hdl.handle.net/2105/45639

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