How does participating in product design crowdsourcing competitions affect willingness-to-pay and brand loyalty?

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Keywords	Crowdsourcing, Crowdsourcing competition, Participation, New product development, Innovation, Marketing, Branding
Thesis Advisor	Boons, Mark, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/45639
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Korn, Georgina. (2018). How does participating in product design crowdsourcing competitions affect willingness-to-pay and brand loyalty?. In Business Information Management.http://hdl.handle.net/2105/45639

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