The role of user engagement behaviors in shaping brand loyalty in the context of online brand communities

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Keywords	online community commitment, Social Networks, brand loyalty, user engagement behaviors, Facebook
Thesis Advisor	Aertsen, Paul, Koroleva, K.
Persistent URL	hdl.handle.net/2105/45640
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nikolova, Desislava. (2018, December 21). The role of user engagement behaviors in shaping brand loyalty in the context of online brand communities. Business Information Management. Retrieved from http://hdl.handle.net/2105/45640

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