2018-08-02
Cross-market product launch strategies for sequential releases: Evidence from the video game industry
Publication
Publication
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Rietveld, Joost, Benischke, M.H. | |
hdl.handle.net/2105/45803 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Fischer, Julian. (2018, August 2). Cross-market product launch strategies for sequential releases: Evidence from the video game industry. Strategic Management. Retrieved from http://hdl.handle.net/2105/45803
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