2018-08-02
Cross-market product launch strategies for sequential releases: Evidence from the video game industry
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Rietveld, Joost, Benischke, M.H. | |
| hdl.handle.net/2105/45803 | |
| Strategic Management | |
| Organisation | Rotterdam School of Management |
|
Fischer, Julian. (2018, August 2). Cross-market product launch strategies for sequential releases: Evidence from the video game industry. Strategic Management. Retrieved from http://hdl.handle.net/2105/45803 |
|