Addressing the gap: A qualitative case study on the practical implementation of segmentation

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Keywords	Customer Segmentation, Knowledge discovery in databases, Data mining, Cluster analysis, segment quality criteria
Thesis Advisor	Aertsen, Paul, Cornelius, P.B.
Persistent URL	hdl.handle.net/2105/45961
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oudenbroek, Max. (2018, August 24). Addressing the gap: A qualitative case study on the practical implementation of segmentation. Business Information Management. Retrieved from http://hdl.handle.net/2105/45961

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