Addressing the gap: A qualitative case study on the practical implementation of segmentation

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Keywords	Customer Segmentation, Knowledge discovery in databases, Data mining, Cluster analysis, segment quality criteria
Thesis Advisor	Aertsen, Paul, Cornelius, P.B.
Persistent URL	hdl.handle.net/2105/45961
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oudenbroek, Max. (2018). Addressing the gap: A qualitative case study on the practical implementation of segmentation. In Business Information Management.http://hdl.handle.net/2105/45961

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