Effects of internet display advertising in the purchase funnel: Insights from a randomized field experiment

Additional Metadata
Keywords	Display advertising, Purchase funnel, Retargeting, advertising, advertisement effectiveness
Thesis Advisor	Crisostomo Pereira Belo, R., Frick, T.W.
Persistent URL	hdl.handle.net/2105/45972
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Çolak, Betül. (2018, August 14). Effects of internet display advertising in the purchase funnel: Insights from a randomized field experiment. Business Information Management. Retrieved from http://hdl.handle.net/2105/45972

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