The effect of disclosing product endorsements on influencer’s engagement rate: the introduction of the Paid Partnership tag on Instagram

Additional Metadata
Keywords	social media, product endorsement, Instagram, influencer, differences-in-difference, panel data
Thesis Advisor	Cao, Zike, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/45986
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Vliet, Leon. (2018). The effect of disclosing product endorsements on influencer’s engagement rate: the introduction of the Paid Partnership tag on Instagram. In Business Information Management.http://hdl.handle.net/2105/45986

Publication