The effect of mobile advertising on customer churn:  A field experiment

Additional Metadata
Keywords	Customer churn, Mobile advertising, Mobile parking application, Pareto/NBD, Customer retention, Uplift
Thesis Advisor	Li, Ting, abdelwahed, A.A.M.
Persistent URL	hdl.handle.net/2105/46000
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kox, Aaron. (2018, August 31). The effect of mobile advertising on customer churn: A field experiment. Business Information Management. Retrieved from http://hdl.handle.net/2105/46000

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