The effect of mobile advertising on customer churn:  A field experiment

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Keywords	Customer churn, Mobile advertising, Mobile parking application, Pareto/NBD, Customer retention, Uplift
Thesis Advisor	Li, Ting, abdelwahed, A.A.M.
Persistent URL	hdl.handle.net/2105/46000
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kox, Aaron. (2018). The effect of mobile advertising on customer churn: A field experiment. In Business Information Management.http://hdl.handle.net/2105/46000

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