A field experiment: Applying uplift models to email retargeting

Additional Metadata
Keywords	Customer lifetime value, uplift model, e-mail retargeting
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/46005
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roëll, Shaffy. (2018, August 31). A field experiment: Applying uplift models to email retargeting. Business Information Management. Retrieved from http://hdl.handle.net/2105/46005

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