2018-08-31
Electronic Word-of-Mouth: Altruism tested on referral marketing in the restaurant industry
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Oh, JooHee, Yang, Sheng Yun (Annie) | |
| hdl.handle.net/2105/46009 | |
| Business Information Management | |
| Organisation | Rotterdam School of Management |
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Cramwinckel, Lorence. (2018, August 31). Electronic Word-of-Mouth: Altruism tested on referral marketing in the restaurant industry. Business Information Management. Retrieved from http://hdl.handle.net/2105/46009 |
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