Advertising strategies in e-commerce: How to increase advertising effectiveness through targeting and advertising formats

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Keywords	online advertising, consumer response behavior, advertising effectiveness, e-commerce, digital advertising, targeting strategy, advertising format
Thesis Advisor	Simons, A.P., Li, Ting
Persistent URL	hdl.handle.net/2105/46012
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koot, Florine. (2018, August 24). Advertising strategies in e-commerce: How to increase advertising effectiveness through targeting and advertising formats. Business Information Management. Retrieved from http://hdl.handle.net/2105/46012

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