Advertising strategies in e-commerce: How to increase advertising effectiveness through targeting and advertising formats

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Keywords	online advertising, consumer response behavior, advertising effectiveness, e-commerce, digital advertising, targeting strategy, advertising format
Thesis Advisor	Simons, A.P., Li, Ting
Persistent URL	hdl.handle.net/2105/46012
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koot, Florine. (2018). Advertising strategies in e-commerce: How to increase advertising effectiveness through targeting and advertising formats. In Business Information Management.http://hdl.handle.net/2105/46012

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