Celebrity endorsed advertising campaigns on Instagram

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Keywords	social media, social media marketing, celebrity endorsement, advertisement, instagram, soft sell, hard sell
Thesis Advisor	Tsekouras, D., Balocco, Francesco
Persistent URL	hdl.handle.net/2105/46031
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bulk, Shanice. (2018). Celebrity endorsed advertising campaigns on Instagram. In Business Information Management.http://hdl.handle.net/2105/46031

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