The Art of Seeming Like the Real Deal: consumer perceptions of authenticity in  commercial and political marketing

Additional Metadata
Keywords	authenticity
Thesis Advisor	Berens, Guido, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/46368
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adams, Flip Kylian. (2018). The Art of Seeming Like the Real Deal: consumer perceptions of authenticity in commercial and political marketing. In Master in Management.http://hdl.handle.net/2105/46368

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