Benevolent vs. traditional apps - A comparative study of mobile application adoption and brand purchase intention

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Keywords	smarphone apps, app adoption, usefulness, ease of use, social image, enjoyment, purchase intention
Thesis Advisor	van t Klooster, Erik, Aertsen, Paul
Persistent URL	hdl.handle.net/2105/46370
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sreekanth, Sreedeep. (2018, December 10). Benevolent vs. traditional apps - A comparative study of mobile application adoption and brand purchase intention. Master in Management. Retrieved from http://hdl.handle.net/2105/46370

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