The effect of social proof on webinar subscription in the dutch B2B SaaS market

Additional Metadata
Keywords	Social proof, SaaS, Business-to-business, Sales-marketing integration, webinar subscription, cialdini, lead generation
Thesis Advisor	Truong, May, Cao, Zike
Persistent URL	hdl.handle.net/2105/46921
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Helsloot, Rik. (2019, January 25). The effect of social proof on webinar subscription in the dutch B2B SaaS market. Business Information Management. Retrieved from http://hdl.handle.net/2105/46921

Publication