Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior?

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Keywords	Call-to-action, Vagueness, Click Through, Landing Page, Product attitude, WOM Propensity, Teaser Advertisement
Thesis Advisor	van Everdingen, Yvonne, Klapper, Helge
Persistent URL	hdl.handle.net/2105/47117
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fleskens, Cyrille. (2019, February 7). Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47117

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