Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior?

Additional Metadata
Keywords	Call-to-action, Vagueness, Click Through, Landing Page, Product attitude, WOM Propensity, Teaser Advertisement
Thesis Advisor	van Everdingen, Yvonne, Klapper, Helge
Persistent URL	hdl.handle.net/2105/47117
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fleskens, Cyrille. (2019). Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior?. In International Management CEMS.http://hdl.handle.net/2105/47117

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