Additional Metadata
Keywords Call-to-action, Vagueness, Click Through, Landing Page, Product attitude, WOM Propensity, Teaser Advertisement
Thesis Advisor van Everdingen, Yvonne, Klapper, Helge
Persistent URL hdl.handle.net/2105/47117
Series International Management CEMS
Citation
Fleskens, Cyrille. (2019, February 7). Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47117