2019-02-07
Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior?
Publication
Publication
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van Everdingen, Yvonne, Klapper, Helge | |
hdl.handle.net/2105/47117 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Fleskens, Cyrille. (2019, February 7). Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47117
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