2019-02-07
When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude
Publication
Publication
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van Everdingen, Yvonne, Tsekouras, D. | |
hdl.handle.net/2105/47118 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Grohn, Jamie. (2019, February 7). When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47118
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