When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude

Additional Metadata
Keywords	teaser advertising, social media marketing, ewom, expectation disconfirmation theory, brand attitude
Thesis Advisor	van Everdingen, Yvonne, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/47118
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Grohn, Jamie. (2019, February 7). When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47118

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