Additional Metadata
Keywords teaser advertising, social media marketing, ewom, expectation disconfirmation theory, brand attitude
Thesis Advisor van Everdingen, Yvonne, Tsekouras, D.
Persistent URL hdl.handle.net/2105/47118
Series International Management CEMS
Citation
Grohn, Jamie. (2019, February 7). When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47118