When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude

Additional Metadata
Keywords	teaser advertising, social media marketing, ewom, expectation disconfirmation theory, brand attitude
Thesis Advisor	van Everdingen, Yvonne, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/47118
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Grohn, Jamie. (2019). When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude. In International Management CEMS.http://hdl.handle.net/2105/47118

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