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van Everdingen, Yvonne, Tsekouras, D.
hdl.handle.net/2105/47118
International Management CEMS
Rotterdam School of Management

Grohn, Jamie. (2019, February 7). When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47118