Cross-cultural differences in the effectiveness of social media teaser ads

Additional Metadata
Keywords	social media, teaser ad, eWOM, culture, social media advertising, cross-cultural advertising
Thesis Advisor	van Everdingen, Yvonne, Davidson, Tina
Persistent URL	hdl.handle.net/2105/47119
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pellegrino, Anna. (2019, February 7). Cross-cultural differences in the effectiveness of social media teaser ads. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47119

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