Additional Metadata
Keywords social media, teaser ad, eWOM, culture, social media advertising, cross-cultural advertising
Thesis Advisor van Everdingen, Yvonne, Davidson, Tina
Persistent URL hdl.handle.net/2105/47119
Series International Management CEMS
Citation
Pellegrino, Anna. (2019, February 7). Cross-cultural differences in the effectiveness of social media teaser ads. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47119