Teaser Campaigns on Social Media: How Does Ad-message Type Information, Over Time, Influence E-WOM and Ad-evoked Thoughts?

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Keywords	Teaser campaign, Social media, Temporal distance, Construal level theory, State Curiosity, Electronic word of mouth, Ad-evoked thoughts
Thesis Advisor	van Everdingen, Yvonne, Shemla, M.
Persistent URL	hdl.handle.net/2105/47179
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Peperkamp, Anne. (2019, February 14). Teaser Campaigns on Social Media: How Does Ad-message Type Information, Over Time, Influence E-WOM and Ad-evoked Thoughts?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47179

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