Additional Metadata
Keywords Teaser campaign, Social media, Temporal distance, Construal level theory, State Curiosity, Electronic word of mouth, Ad-evoked thoughts
Thesis Advisor van Everdingen, Yvonne, Shemla, M.
Persistent URL
Series International Management CEMS
Peperkamp, Anne. (2019, February 14). Teaser Campaigns on Social Media: How Does Ad-message Type Information, Over Time, Influence E-WOM and Ad-evoked Thoughts?. International Management CEMS. Retrieved from