Additional Metadata
Keywords Teaser campaign, Social media, Temporal distance, Construal level theory, State Curiosity, Electronic word of mouth, Ad-evoked thoughts
Thesis Advisor van Everdingen, Yvonne, Shemla, M.
Persistent URL hdl.handle.net/2105/47179
Series International Management CEMS
Citation
Peperkamp, Anne. (2019, February 14). Teaser Campaigns on Social Media: How Does Ad-message Type Information, Over Time, Influence E-WOM and Ad-evoked Thoughts?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47179