The effectiveness of communicating study programs via 360-degree videos

Additional Metadata
Keywords	360-degree video, virtual reality, advertising effectiveness, utilitarian value, hedonic value, higher education marketing, marketing
Thesis Advisor	van Everdingen, Yvonne, Olie, Rene
Persistent URL	hdl.handle.net/2105/47186
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Köster, Fabienne. (2019, February 14). The effectiveness of communicating study programs via 360-degree videos. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47186

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