The effectiveness of communicating study programs via 360-degree videos

Additional Metadata
Keywords	360-degree video, virtual reality, advertising effectiveness, utilitarian value, hedonic value, higher education marketing, marketing
Thesis Advisor	van Everdingen, Yvonne, Olie, Rene
Persistent URL	hdl.handle.net/2105/47186
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Köster, Fabienne. (2019). The effectiveness of communicating study programs via 360-degree videos. In International Management CEMS.http://hdl.handle.net/2105/47186

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