Additional Metadata
Keywords 360-degree video, virtual reality, advertising effectiveness, utilitarian value, hedonic value, higher education marketing, marketing
Thesis Advisor van Everdingen, Yvonne, Olie, Rene
Persistent URL hdl.handle.net/2105/47186
Series International Management CEMS
Citation
Köster, Fabienne. (2019, February 14). The effectiveness of communicating study programs via 360-degree videos. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47186