Additional Metadata
Keywords segmentation, clustering, clickstream
Thesis Advisor van Dalen, Jan, Ghiassi-Farrokhfal, Yashar
Persistent URL hdl.handle.net/2105/47277
Series Business Information Management
Citation
Shen, Dai. (2019, February 28). Application of behavior based segmentation on identifying and (re)targeting high potential converters. Business Information Management. Retrieved from http://hdl.handle.net/2105/47277