Application of behavior based segmentation on identifying and (re)targeting high potential converters

Additional Metadata
Keywords	segmentation, clustering, clickstream
Thesis Advisor	van Dalen, Jan, Ghiassi-Farrokhfal, Yashar
Persistent URL	hdl.handle.net/2105/47277
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Shen, Dai. (2019). Application of behavior based segmentation on identifying and (re)targeting high potential converters. In Business Information Management.http://hdl.handle.net/2105/47277

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