Additional Metadata
Keywords Master Thesis, Future-Oriented Advertising, Teaser Advertisements, Uncertainty Levels, Advertising Effectiveness, Teaser Campaigns
Thesis Advisor van Everdingen, Yvonne, Pinkham, Brian
Persistent URL
Series International Management CEMS
Clausing, Carina. (2019, March 7). How do emotions and curiosity evoked by different uncertainty levels in teaser advertisements influence the effectiveness of the launch advertisement?. International Management CEMS. Retrieved from