How do emotions and curiosity evoked by different uncertainty levels in teaser advertisements influence the effectiveness of the launch advertisement?

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Keywords	Master Thesis, Future-Oriented Advertising, Teaser Advertisements, Uncertainty Levels, Advertising Effectiveness, Teaser Campaigns
Thesis Advisor	van Everdingen, Yvonne, Pinkham, Brian
Persistent URL	hdl.handle.net/2105/47424
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Clausing, Carina. (2019, March 7). How do emotions and curiosity evoked by different uncertainty levels in teaser advertisements influence the effectiveness of the launch advertisement?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47424

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