2019-03-07
How do emotions and curiosity evoked by different uncertainty levels in teaser advertisements influence the effectiveness of the launch advertisement?
Publication
Publication
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van Everdingen, Yvonne, Pinkham, Brian | |
hdl.handle.net/2105/47424 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Clausing, Carina. (2019, March 7). How do emotions and curiosity evoked by different uncertainty levels in teaser advertisements influence the effectiveness of the launch advertisement?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47424
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