Additional Metadata
Keywords online marketing, cognitive styles, discounts, impulse purchasing, product search, decision making
Thesis Advisor Liberali, Gui, van Bruggen, Gerrit
Persistent URL hdl.handle.net/2105/47499
Series International Management CEMS
Citation
Fischer, Marc. (2019, April 11). The influence of discounts and cognitive style on (impulse) purchases. International Management CEMS. Retrieved from http://hdl.handle.net/2105/47499