The main goal of the present study is to investigate the possible role of desirability bias on individuals’ decisions 2 regarding uncertain future events. This is achieved by operationalizing two key constructs – event (un)desirability and 3 ambiguity attitudes - through an economic experiment. The empirical evidence generated by this study is inconclusive 4 with regards to the suggested tentative hypotheses. Hence, no systematic association, nor evidence for causation, 5 was found between the main variables of interest. I carefully consider several possible explanations for this result. 6 However, this exploratory study presents a novel direction for further research into the components of ambiguity 7 attitudes.

Additional Metadata
Keywords amibguity theory, source preference, desirability bias, matching probabilities
Thesis Advisor P.P. Wakker
Persistent URL
Series Business Economics
G.K. Kondov. (2019, July 19). DOES DESIRABILITY BIAS IMPACT AMBIGUITY ATTITUDES?. Business Economics. Retrieved from