Additional Metadata
Keywords personalized, colour, buying intention, mood, colour preferences, colour theory
Thesis Advisor Tsekouras, D., Boons, Mark
Persistent URL hdl.handle.net/2105/47717
Series Business Information Management
Citation
Gerrits, Saskia. (2019, May 31). How personalized colour palettes affect an online user's buying intentions. Business Information Management. Retrieved from http://hdl.handle.net/2105/47717