How personalized colour palettes affect an online user's buying intentions

Additional Metadata
Keywords	personalized, colour, buying intention, mood, colour preferences, colour theory
Thesis Advisor	Tsekouras, D., Boons, Mark
Persistent URL	hdl.handle.net/2105/47717
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gerrits, Saskia. (2019). How personalized colour palettes affect an online user's buying intentions. In Business Information Management.http://hdl.handle.net/2105/47717

Publication