2019-07-29
Creating a desire to purchase, looking at consumer behavior and manipulation tactics
Publication
Publication
Companies are investing more and more into cookies and other data retrieving methods. This data is used to target consumers specifically to their interests. With as a main goal: creating a desire to purchase their good/service. How do companies create this desire? How can they maximize such a desire? Looking at consumer behavior and the usage of manipulation tactics might give the solutions.
Additional Metadata | |
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Havranek, G.W. | |
hdl.handle.net/2105/47980 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Kamp, R.M. (2019, July 29). Creating a desire to purchase, looking at consumer behavior and manipulation tactics. Business Economics. Retrieved from http://hdl.handle.net/2105/47980
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