Identifying and predicting RFM customer value using clickstream data

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Keywords	click stream, customer value, RFM model, k-means, machine learning
Thesis Advisor	van Dalen, Jan, Bode, Ben
Persistent URL	hdl.handle.net/2105/48021
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kraal, Rutger. (2019, June 28). Identifying and predicting RFM customer value using clickstream data. Business Information Management. Retrieved from http://hdl.handle.net/2105/48021

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