Identifying and predicting RFM customer value using clickstream data

Additional Metadata
Keywords	click stream, customer value, RFM model, k-means, machine learning
Thesis Advisor	van Dalen, Jan, Bode, Ben
Persistent URL	hdl.handle.net/2105/48021
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kraal, Rutger. (2019). Identifying and predicting RFM customer value using clickstream data. In Business Information Management.http://hdl.handle.net/2105/48021

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