2019-07-11
Does follower count speak for credibility? Empirical evidence of the impact of follower count on the perceived credibility of non-celebrity Instagram influencers among Millennials
Publication
Publication
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Tsekouras, D., Yang, Sheng Yun (Annie) | |
hdl.handle.net/2105/48225 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Nguyenová, Trung Anh. (2019, July 11). Does follower count speak for credibility? Empirical evidence of the impact of follower count on the perceived credibility of non-celebrity Instagram influencers among Millennials. Business Information Management. Retrieved from http://hdl.handle.net/2105/48225
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