Does follower count speak for credibility? Empirical evidence of the impact of follower count on the perceived credibility of non-celebrity Instagram influencers among Millennials

Additional Metadata
Keywords	InfluencerMarketing, FollowerCount, InfluencerCredibility, FakeFollowers
Thesis Advisor	Tsekouras, D., Yang, Sheng Yun (Annie)
Persistent URL	hdl.handle.net/2105/48225
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nguyenová, Trung Anh. (2019). Does follower count speak for credibility? Empirical evidence of the impact of follower count on the perceived credibility of non-celebrity Instagram influencers among Millennials. In Business Information Management.http://hdl.handle.net/2105/48225

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