2019-07-11
The moderating roles of different textual disclosures, brand-fit and type influencer on advertisement effectiveness on Instagram
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| Cao, Zike, Yang, Z. | |
| hdl.handle.net/2105/48226 | |
| Business Information Management | |
| Organisation | Rotterdam School of Management |
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El Bouhassani, Dina. (2019). The moderating roles of different textual disclosures, brand-fit and type influencer on advertisement effectiveness on Instagram. In Business Information Management.http://hdl.handle.net/2105/48226 |
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