Measuring marketing effectiveness in a non-contractual setting: Uplift modeling using propensity score matching

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Keywords	customer lifetime value, clv, propensity score matching, uplift modeling, non-contractual, marketing, customer
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/48411
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Batubara, Daniel. (2019, July 18). Measuring marketing effectiveness in a non-contractual setting: Uplift modeling using propensity score matching. Business Information Management. Retrieved from http://hdl.handle.net/2105/48411

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