Measuring marketing effectiveness in a non-contractual setting: Uplift modeling using propensity score matching

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Keywords	customer lifetime value, clv, propensity score matching, uplift modeling, non-contractual, marketing, customer
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/48411
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Batubara, Daniel. (2019). Measuring marketing effectiveness in a non-contractual setting: Uplift modeling using propensity score matching. In Business Information Management.http://hdl.handle.net/2105/48411

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