2019-07-18
The effect of ad transparency, personalization and content sensitivity on consumer response
Publication
Publication
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Tsekouras, D., Matheus, Ricardo | |
hdl.handle.net/2105/48416 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Vriend, Elsemieke. (2019, July 18). The effect of ad transparency, personalization and content sensitivity on consumer response. Business Information Management. Retrieved from http://hdl.handle.net/2105/48416
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