The effect of ad transparency, personalization and content sensitivity on consumer response

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Keywords	Ad transparency, Personalization, Content sensitivity, Privacy Concerns
Thesis Advisor	Tsekouras, D., Matheus, Ricardo
Persistent URL	hdl.handle.net/2105/48416
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vriend, Elsemieke. (2019). The effect of ad transparency, personalization and content sensitivity on consumer response. In Business Information Management.http://hdl.handle.net/2105/48416

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