The use of Instagram’s influencer vs. brand posts - with embedded purchasing link - in affecting consumers’ purchase intent

Additional Metadata
Keywords	Purchase Intent, Brand Marketing, Influencer Marketing, Instagram
Thesis Advisor	Cao, Zike, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/48417
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rovers, Juju. (2019, July 18). The use of Instagram’s influencer vs. brand posts - with embedded purchasing link - in affecting consumers’ purchase intent. Business Information Management. Retrieved from http://hdl.handle.net/2105/48417

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