The use of Instagram’s influencer vs. brand posts - with embedded purchasing link - in affecting consumers’ purchase intent

Additional Metadata
Keywords	Purchase Intent, Brand Marketing, Influencer Marketing, Instagram
Thesis Advisor	Cao, Zike, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/48417
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rovers, Juju. (2019). The use of Instagram’s influencer vs. brand posts - with embedded purchasing link - in affecting consumers’ purchase intent. In Business Information Management.http://hdl.handle.net/2105/48417

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