The branding effectiveness of user-generated content on consumer attitudes and intention to purchase, with regard to content nature, content type, and product type

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Keywords	user-generated contents, branding, user-generated branding, brand attitude, purchase intention
Thesis Advisor	Cao, Zike, Kanellopoulos, Ioannis
Persistent URL	hdl.handle.net/2105/48419
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liu, He. (2019, July 18). The branding effectiveness of user-generated content on consumer attitudes and intention to purchase, with regard to content nature, content type, and product type. Business Information Management. Retrieved from http://hdl.handle.net/2105/48419

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